the action or process of identifying and cultivating potential customers for a business’s products or services.

Nothing is more important to your sales than prospective clients. To have a viable business, you simply must have the client leads. To have a business that creates ongoing profits, you will need a lot of leads.

Without leads, we wouldn’t be in busines

We must have leads, and , in fact, if it is helpful to you, you should think of yourself as being in the “lead-generation business”

We look at 4 aspects of the process :

  1. Sustaining a solid lead-generation program that emphasizes marketing and consistently increases the number of leads
  2. Tracking and converting leads though others
  3. Protecting your lead-generation focus time
  4. Weighing your options – the process of discovering what works and doesn’t work for you.