the action or process of identifying and cultivating potential customers for a business’s products or services.
Nothing is more important to your sales than prospective clients. To have a viable business, you simply must have the client leads. To have a business that creates ongoing profits, you will need a lot of leads.
Without leads, we wouldn’t be in busines
We must have leads, and , in fact, if it is helpful to you, you should think of yourself as being in the “lead-generation business”
We look at 4 aspects of the process :
- Sustaining a solid lead-generation program that emphasizes marketing and consistently increases the number of leads
- Tracking and converting leads though others
- Protecting your lead-generation focus time
- Weighing your options – the process of discovering what works and doesn’t work for you.